The last few weeks have been extremely exciting at the agency –plenty of campaigns and projects, most notably phase 2 of getyourbuttseen.ca for the Colorectal Cancer Association Of Canada.

What a pleasure it was to jump back into an awareness campaign for screening which was as wildly successful with the public at large as it was with the North American advertising community. We’re talking 62,000 visits in one month, 360,000 pages read, a 100% increase in total visits on the website, and the icing on the cake – 9 awards for digital and traditional creative, including a prestigious MIXX in New York.

This year our goal is to increase the drive-to-web campaign visibility by adding a TV and radio presence. The now-famous bus butts will be going national and we have created the “Butt Bus”, an innovatively cool way of expressing the campaign’s overall character.

What’s more, the new video on the getyourbuttseen.ca microsite, inspired by the agency’s own interactive Xmas card, brings it all full circle. This year, internauts are invited to virtually share photocopies of their own butts on Facebook, Twitter and by e-mail.

So come on, show us yours.